The billion-dollar battle for ChatGPT user attention

ChatGPT and #39;s advertising service, launched in March 2026, reached an annualized revenue run rate of $1 billion in just 200 days, with tens of thousands of advertisers using the platform, according to 'The State of ChatGPT Ads' report produced by Graphite in collaboration with Similarweb (dated September 28, 2026).

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