JTI Romania launched the first product based on tobacco heating

* JTI Group wants to invest 2 billion euros in products with low risk potential * The company has been present on our market for 30 years

JTI Romania launched, yesterday, Ploom X - its first product with low risk potential (based on tobacco heating, not burning). It will be available, for now, in a number of stores in Bucharest, as well as online.

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